‘We don’t have that in Toronto’ is not good enough anymore

Let’s paint a scene we all know too well. A client references an unreal experience they came across. An activation, right on a main street in some European city, and it was amazing. Naturally, the request that follows is to replicate that concept, recreate that level of excitement, and it’s your job to figure out what street it could live on. But the unfortunate answer, time and time again, is “We just don’t have that here in Toronto.”


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